“When I first came here, this was all swamp. Everyone said I was daft to build a castle on a swamp, but I built in all the same, just to show them. It sank into the swamp. So I built a second one. That sank into the swamp. So I built a third. That burned down, fell over, then sank into the swamp. But the fourth one stayed up. And that’s what you’re going to get, Lad, the strongest castle in all of England”
Monty Python and the Holy Grail - 1975
We’ve been talking about conventions all this week on Poster Idol Designs, haven’t we kids. So, what does the Monty Python quote above have to do with that? Its all about foundations. I cant tell you how many times I’ve attempted to build a web site and its gone nowhere, basically burned down, fell over, then sank into the swamp. Its all because they were built on the fly without a good foundation. A lot of the times it came down to a matter of convention. We all want to be trail blazers and try new things, but at the end of the day, humans are creatures of habit. Because we have had a fair amount of exposure to the internet, we have an understanding of how things work, look and feel. When we are confronted with something different there is an immediate desire to run away. For those of you who haven’t visited HavenWorks yet, I think this will do a much better job of explaining this concept.
This is something that I have really liked about my chosen reference sites. They make sense. Their design follows really basic conventions leaving me feeling at ease and comfortable. Its like walking into a party full of old friends. “Hey, where’s Navigation Bar? Ha! There he is, hanging out on the left hand side of the screen. I should have known! SEARCH BAR!!!! Maaaate! I knew I’d find you at the top right hand corner of the screen you old devil“ If you take a look back at the screen shot for the Official Roxie 77 Site, it has a few elements there, some level of familiarity, but, like being in an actual large international airport for the first time, its sort of a bit alien and frightening.
Some other things I like about the reference sites are the use of a fixed size, single screen page. When I go to the official Damon Johnson site, it only takes a second to look at the home screen and I have the latest Damon news. They are only basic headline type messages, but the option for me to ‘drill down’ and get more information is available.

03/15/08 - NEW!! Damon Portraits for Sale… “No thanks”
12/13/08 - Vintage Guitar Magazine - Damon Interview “Oh nice” *CLICK*
The great thing about this is, the decision was left to me. I wasn’t force fed half a page of merchandising talk and a dozen photos of the new Damon portraits. It was like a friendly McDonalds employee offering me fries and a coke. “No thanks, I’m watching my weight! Just the double cheeseburger with a chocolate sundae and a box of cookies today thanks”
Lets regroup and think about what we’ve learnt today.
- Conventions are the building blocks of good web design
- Familiarity is your “Happy Place”. If you make your guest feel welcome, chances are they will stay and probably visit again
- Its OK to make your dinner guest eat at the dinner table, just don’t force feed them brussel sprouts.
If you want to make your page a fixed width, go ahead! Sure, you might be proud of your new video / flash cartoon / photo gallery, but Mr “In a Hurry” may not have the time today to sit back, wait for it to load and watch it before impulse spending $30 on one of your products. He may decide instead that he doesn’t like youre blatant self promotion and pushy Avon lady sales approach and take his $30 to the local strip club instead! Who’s feeling silly now? Hmmmmm?
Food for thought. Sure, your fourth castle may stay up, but why not just start with a strong foundation and make the first one great? Peace!